audience

Understanding an audience for a specific media product is essential as it shows that the designers know what their target audience is interested in. For example, teenagers may not want to watch Antiques Roadshow whereas adults do not necessarily want to watch SpongeBob Squarepants. The audience is essential as the media want their product to appeal to their target readers or viewers. Vocabulary that is used should be appropriate for a specific audience, for example slang terms would not be appropriate for an older age group. If you created perhaps a blog without knowing who your target audience is then you may struggle to get your point across to your specified readers.