Time sensitive advertising

I liked how we were put under pressure to come up with a company name and car advert. The car was to suit the fact the royal baby was born and to bring a sale to invite people to buy your new car/design. The quickest car advert that was up just after the new royal baby was born was by Nissan and the advert was up 7 minutes after the birth. This is interesting as I wouldn't have thought someone could have made an advert regarding the birth so fast.