christmas card

Complete a Market Research blog post on Christmas cards, using examples of Christmas cards from high street shops and websites. Analyse them by describing what layout, textures, typography and images they use. Include findings from existing market research and history of the christmas card, what is the religious significance?

The first card does meet the rule of three as the bottom section has writing, The middle section has the bears and the top section has the decorative background.The text in this card is small and hard to see from this picture but it says "At this festive time of year." This is a good line, even though it doesn't say it directly it still refers to Christmas and is still giving it the traditional christmas feel to it. Their use of bears and brown background gives the card a new feel to it because it isn't the traditional snow and white snow everywhere, santa or presents. I feel this is nice, not just because it is different and there are bears in it but that it's showing a different side to who is enjoying Christmas. I think that £5 is a bit over priced for this card but if it's popular then it maybe just enough to get bought by customers.

In this Christmas card the rule of thirds are shown through the writing in then top section, the heads of the people in the middle section and the body of the people in the bottom. The text in this is in a typewriter sort of font whist giving that joking feel from "partners in crime at Christmas." This isn't a serious card as you can tell from criminals taking presents and "Partners in Crime" giving it a jokey feel to it. I feel that £3 is again overpriced just for this card. I would be more likely to pay this much for the last card. I would probably pay £2 for this or £2.50 at most.











In this one, just like the previous one, has writing in the top section and the penguins in both the middle and bottom section, heads in the middle and bodies in the bottom. In this Christmas card the words "Special Couple" are in a handwriting font whereas the rest of the words doesn't. This makes the "Special Couple" more special to whoever this is being sent to. I think the theme of animals are great, especially when it comes to penguins. Unfortunately, I can't see the price for this but I would possibly pay around £3 for it.









Honestly I do not see any religious significance in any of there cards except for being Christmas related. However, the religious side to Christmas does not need to be linked to Christmas cards but if the card is going for a religious theme then I would recommend going for an easy Jesus in a manger just because it is easy to spot out and is directly linked with religion.











This infographic shows us facts about Christmas cards. One of the facts says "only 15% of cards are bought by men" This means that 85% are women. To appeal to this I should make my design suitable towards women in order for it to be purchased. 678.9 million cards were sent in the UK in 2010. This is a big number and i need to make my card appealing to my target audience or to change it to suit a more popular audience. Finally "72% of 8-24 year olds intend to send christmas card compared to 91% of over 55s." For someone designing a christmas card, this means that they should aim it towards people over 55 who have different interests to those between 8 and 24. If i was to do this again then I would make my target audience around 50 year old women.